If you’re a dedicated blogger, you may think that article marketing isn’t for you.  Maybe you think that article marketing is only helpful to static HTML websites, product creators or affiliate marketers?  Believe it or not, article marketing and blogging can be a perfect match if you do it right. 

For one thing, article marketing is a great way to start attracting more visitors to your blog.  Not only are your articles posted in the article directories; newsletter and ezine publishers may pick them up and use them in their publications, which could definitely bring more readers to your blog.  Article marketing is also a great way to build long-lasting quality back links to your blog, which should help boost its ranking in the search engine results over time.

If you’re not sure how to use article marketing and blogging together, try these ideas for starters:

Re-purpose older blog posts into articles
Since many of your blog posts are probably shorter than traditional full-length articles, try collecting 2 or 3 shorter posts and combining them into a longer article.  For example, if your blog is about making money online and you have three short posts about ways to do that, each post could be made into a bullet point in a “Three Great Ways to Start Making Money Online” article. 

Or – rather than using the full blog posts, you can extract just a paragraph or two of text from several longer posts and combine them into full articles with bullet points.  “Top Five Tips for Making Money Online,” or “8 Great Ways to Monetize Your Website”.

Write unique articles, then re-use them on your blog
You can also write a few unique articles each week to use for article marketing, and then re-use the same articles in creative ways on your blog.  For example, you could put together 5 or 10 of these articles and create a PDF report to give away to your visitors.  Submit the PDF report to document sharing sites like Scribd.com, and be sure to include a link back to your blog.  You could even create a full ebook or other digital product to sell from your blog, and include a collection of your best articles as a bonus. 

Get more mileage from your articles
The top article directories can provide a lot of benefits for your blog, but don’t dismiss the smaller directories.  Use a distribution service or software to broadcast your articles to hundreds of sites and create an abundance of good back links to your blog. 

Do this only after using the articles in as many ways as you can – once you start broadcasting them to hundreds of sites they will quickly be scattered everywhere.  In fact, if you want to cut down on the saturation you could re-write the articles before mass distributing them, but it’s not absolutely necessary.